Proposal · Prepared for Dan Petrache, CEO · May 2026
A new bilingual website. A refined brand. Technical SEO. A lead-generation system. Three months. €3,900.
The engagement
Four pillars, one engagement.
Everything HQ needs to move from the current site to a website that brings in qualified work — delivered together, over three months.
01
Web Design
A new website, built bilingual from the first line.
02
Branding & Content
A brand that matches the work, and the content to carry it.
03
SEO
Built to be found — and measured.
04
Lead Generation
A complete lead system, built and handed over.
One fee — €3,900. An optional Care plan after launch.
What the €3,900 build delivers
The four pillars.
01 · Web Design
A new website, built bilingual from the first line.
€1,200
- Discovery workshop — the page map and components, defined with you
- Design and build of every page, in English and Romanian
- Consent banner and legal pages — terms, privacy, cookie and GDPR
- Online payment for service packages — recurring and one-off
- A deployment pipeline on GitHub, so every change ships automatically
- Handover and training on the tools
02 · Branding & Content
A brand that matches the work, and the content to carry it.
€800
- Final logo and art direction
- A brand voice guide
- A design system, for web and print
- Templates — email signature, presentation, PDF, print guidelines
- All website copy, English and Romanian
- Site imagery
- Case studies, built from HQ's own projects
03 · SEO
Built to be found — and measured.
€700
- Technical SEO analysis
- Keyword research, English and Romanian
- On-page SEO on every page
- Structured data, sitemap, and Search Console
- Google Business Profile
- Google Tag Manager and GA4, with conversion tracking
- A baseline report — where HQ ranks before the work starts
04 · Lead Generation
A complete lead system, built and handed over.
€1,200
- Funnel strategy
- Lead magnets — a whitepaper, guides, a cost calculator
- Audit surveys, to qualify enquiries
- Campaign landing pages, English and Romanian
- Email nurture automation
- Lead capture into a CRM
- First listings on IT directories, including Clutch
- Training, so your team can run all of it
Running the campaigns and the advertising budget stay with HQ after launch. The training covers exactly that.
The approach
A light stack, built to last.
The site runs on three tools — Astro, GitHub, and Sanity. The same restraint the brand asks for.
Astro
builds the site as static files. It loads fast, and there is almost nothing to attack or patch — no plugins, no monthly security updates.
GitHub
versions every change. Nothing is lost. A bad change is one step to undo.
Sanity
lets your team edit content directly, in both languages, without touching code.
- HQ owns all of it — the code, the content, the accounts. No lock-in.
- Hosting costs little to nothing.
Timeline
Three months, three stages.
Month 1 · Foundations
Discovery workshop. Keyword research. Final logo and art direction. Brand voice guide. SEO baseline.
Month 2 · Design & Build
The site, designed and built. Bilingual copy. Payment, legal pages, brand templates. Lead magnets and campaign pages. Case studies.
Month 3 · Connect & Launch
Romanian content finalized. Email automation and CRM. Technical SEO and GA4. Quality checks. Handover, training, launch.
Investment
€3,900. One fee, three payments.
Web Design €1,200
Branding & Content €800
SEO €700
Lead Generation €1,200
Total €3,900
At start
€975
25% of the build fee
Books the discovery workshop.
At the midpoint
€975
25% of the build fee
On sign-off of the design and brand.
At launch
€1,950
50% of the build fee
On handover of the live site.
After launch · Care plan
€150–300 / month — optional, month to month.
Billed at €30/hour. Hosting and monitoring. Dependency updates. Minor fixes. Light content edits. A monthly report. Maintenance — campaign management stays with HQ.
What HQ provides
What I need from HQ.
The three-month timeline holds when these are ready as each stage needs them.
- Content review and sign-off, within an agreed turnaround
- Source materials — service details, documents, existing brand files
- Access for case studies — the projects and clients HQ wants to feature
- The domain and DNS access
- Existing assets — logos, photography, files
Sign to begin
Sign to begin.
Signing confirms the scope above and the €3,900 build fee. The first invoice — €975 — starts the work, and the discovery workshop is booked the same week. The Care plan is separate, and decided after launch.
Approved for HQ Solutions
Dan Petrache — CEO
Date
Prepared by
[Your name]
Date
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