HQ Proposal · Confidential
HQ SOLUTIONS
Proposal · Prepared for Dan Petrache, CEO · May 2026

Website. Brand. Search. Leads.

Four pillars, one build. Three months. €3,900.

01 · Web Design
A new website, built bilingual from the first line.
€1,200
  • Discovery workshop — the page map and components, defined with you
  • Design and build of every page, in English and Romanian
  • Consent banner and legal pages — terms, privacy, cookie and GDPR
  • Online payment for service packages — recurring and one-off
  • A deployment pipeline on GitHub, so every change ships automatically
  • Handover and training on the tools
02 · Branding & Content
A brand that matches the work, and the content to carry it.
€800
  • Final logo and art direction
  • A brand voice guide
  • A design system, for web and print
  • Templates — email signature, presentation, PDF, print guidelines
  • All website copy, English and Romanian
  • Site imagery
  • Case studies, built from HQ's own projects
03 · SEO
Built to be found — and measured.
€700
  • Technical SEO analysis
  • Keyword research, English and Romanian
  • On-page SEO on every page
  • Structured data, sitemap, and Search Console
  • Google Business Profile
  • Google Tag Manager and GA4, with conversion tracking
  • A baseline report — where HQ ranks before the work starts
04 · Lead Generation
A complete lead system, built and handed over.
€1,200
  • Funnel strategy
  • Lead magnets — a whitepaper, guides, a cost calculator
  • Audit surveys, to qualify enquiries
  • Campaign landing pages, English and Romanian
  • Email nurture automation
  • Lead capture into a CRM
  • First listings on IT directories, including Clutch
  • Training, so your team can run all of it

Running the campaigns and the advertising budget stay with HQ after launch. The training covers exactly that.

The stack

Astro, GitHub, Sanity.

Three tools. Each does one job, and does it plainly.

Astro

The site compiles to plain static files — HTML and CSS. No server software runs to answer a page request.

GitHub

Every change is versioned and recorded. Deployment is automatic on each change.

Sanity

A content editor for the team. Text and images, both languages, no code involved.

Why this stack

Built to stay simple.

  • Fast — and found Static pages load in milliseconds. Search engines measure speed and rank faster sites higher. The stack works for the SEO, not against it.
  • Hard to attack No database, no plugins, no admin login to breach. The website carries the same low risk HQ sells to its own clients.
  • No maintenance treadmill No plugin updates, no security-patch cycle, no site that breaks after an update. It stays up and stays still.
  • Owned outright The code, the content, and the hosting account are all in HQ's name. Portable, with no lock-in to any agency.
  • Low cost to run Static hosting on Cloudflare costs close to nothing. No monthly platform fee.

The website is built the way HQ runs IT — reliable, secure, quiet.

Investment

€3,900. One fee, three payments.

Web Design €1,200
Branding & Content €800
SEO €700
Lead Generation €1,200
Total €3,900
At start
€975
25% of the fee
Midpoint
€975
25% of the fee
At launch
€1,950
50% of the fee

After launch — Care plan. €150–300 / month, optional, month to month. Hosting, monitoring, minor fixes, a monthly report.

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